1. In the event that your sales are lower than what you would like, then I suggest you move over to a different category and monitor the downloads over a few days to see if there is any difference at all. Try this out any time you want and suss out the market. Here you will be able to see the number of apps in the actual category. And remember there may be several where your particular app could be applied, so best to choose one that maybe has less competition and your app will stand out more.

2. Change the price around from high to low and then to free over one week period. It is sort of like teasing fish. Evaluate where there are more downloads and then adjust your price to where you are getting more hits. Just remember to set one price long enough for you to get the correct feedback. And remember you just might get attract more customers even if the price range is somewhat higher. But good marketing tactics is always to inform your clients if you do reduce the price with some sort of “sale” notice. This will catch their eye.

3. Update constantly. By adding some new features you will get people interested in your app again.

4. It is always wise to add on a few small free apps as an incentive to promote your app. You could provide a Lite version or perhaps maybe a cross promotion in conjunction with another developer. A number of platforms are available out there to enable cross promotion, such as PlayHaven or Kinetik for example. These definitely do have a bearing on your overall sales. I know this from my own experience. It is extremely positive. Another good proposition is to provide links where the customer can provide feedback after a certain amount of use.

5. A good way to guage different possibilities is by using AppFigures and AppAnnie. Here you can learn about what does and doesn’t affect its performance. This can be viewed in graph form and you can follow the cause and effects involved.

6. It has been confirmed that if you place an app for free over too long a period its overall rating tends to drop. With so many free downloads there is a higher risk that more people won’t be enamoured with your app. Just remember to plan your free downloads just before you do an update so that when the app goes back to costing money it will automatically be set to a different app rate status. However, ratings will not have much effect unless you have 0 or 5 stars.

7. What you have to do is do a check on the keywords of your app description to confirm both these and the hidden keywords in submission are appropriate App Store SEO which will drive business to your app. Test this by means of and iPhone or iPad to do a keyword search. Your computer or iTunes can be tested as well but not many people actually purchase apps on these. You will be able to change your app description easily but you need to request a change if you want to change any hidden keyword you used when actually submitting your app.

You need to really focus on the initial first three sentences that appear on an iPad when you look at your app. Also the first two sentences on Itunes via your computer are vital. People will only view 214 characters of text before they are required to then click further.

Then if a prospective customer likes what he sees he will then proceed to read more about your app. Bullet points are very effective in capturing interest.

8. To make a really good first impression your icon should be 512x 512. You might need to issue an update on your app to be able update accordingly.

9. It is also wise to change your screenshots. Try not touse splash or start screen unless you feel it is absolutely vital. Screenshots will enhance your app much more.

10. Also remember to take advantage of your promo codes. Nowadays these are no longer involved in app reviews. They might even try to charge you on this. Best idea is to present forum members with your promo codes where you have been active. Just ask them to kindly rate your app and give you (hopefully) positive feedback. This can be worth it’s weight in gold to you as it can also provoke a good review on iTunes as well.